7 Reasons Why Internet Marketing is Important for e-Commerce Websites
The trend of e-commerce websites is increasing rapidly. The role of internet marketing is increasing thereby. Internet marketing aligns with the way consumers take decision to purchase a specific...
View Article5 Java Frameworks that Fulfill Development Needs
There are tons of websites or web applications live in today’s date which might have been made using certain “Java framework”. You might have even heard that these frameworks are available on different...
View ArticleSocial Media Manners for the Small Business Owner
The world of social media is relatively new. We don’t have decades of Miss Manners books to consult in order to tell us what to say and when to say it, and we often can’t ask our elders for advice on...
View ArticleLink Building: Friend or Foe?
“When I first started (my) site nearly 3 years ago, my mentor told me lots of things I was doing were wrong. I should use my keywords more in creating content, I should use lots of color in creating my...
View ArticleThe Worst Marketing Campaigns of 2013: Why They Failed
With so many advertisers competing for our attention across so many platforms, it’s little surprise that in the race to stand out, a few brands will go over the edge of edginess into the uncharted...
View ArticleUsing Data to Create Content
For years the mantra, “Content is king,” has resounded in the ears of every online marketer. Content attracts traffic and customers, it drives social sharing and it builds/strengthens a company’s...
View ArticleDeclining Facebook Reach and What it Means for your Business
Even though you may not realise it, Facebook’s organic reach has been constantly falling since the arrival of the site in 2007. However, in the last 12-18 months there has been a considerable fall in...
View ArticleA-B Email Testing Basics
With spam emails being such a problem you would think that email marketing should be dead by now. Not only are the nice shiny email appliances that IT departments install blocking out emails that look...
View ArticleDon’t Overlook Images in Content Marketing
Mention content marketing nowadays and you can safely assume that people are thinking of articles and blog posts. That is because these are the tactics most often used by businesses as a part of their...
View ArticleTwo Mistakes that Will Derail Content Marketing
“Having good content on your website is an important factor in gaining credibility, trust and ultimately sales from the people who visit your site.” This statement provides the lead for a story on The...
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